This branding exercise was created out of my personal interest in nature, cosmetics, sustainability, and mindfulness. It included the creation of a brand "Flourish Botanical Cosmetics", and the execution of branding and marketing said brand.
Flourish focused on targeting the millennial generation with it's circular business model, sustainable packaging, and aesthetic appeal.
Flourish focused on targeting the millennial generation with it's circular business model, sustainable packaging, and aesthetic appeal.
This project included initial research from it's target audience, the creation of the brand identity, photography, package design, environmental design showcasing where the product would be sold, and a branded video.
This project included the following components: Art Direction, Photography, Graphic Design, Environmental Design, Package Design, Video
